AI-Powered Fundraising Platforms

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📖 The Story

Who, When, and Where — Context

Boise State University, a public research university in Boise, Idaho, USA — in its service provider’s case study published in 2024.

Why — Challenge

Despite the importance of donations for the university’s operations, a small group of dedicated people managed a large alumni portfolio. The imbalance made it difficult for the organization to prioritize and engage donors with the highest potential to give and possibly become major donors. Moreover, as data and insights add up, there is an emerging need for a systematic approach to donor behavior analysis and personalized engagements.

What and How — Tech Solution

Boise State University implemented its fundraising platform on a SaaS solution called Gravyty. The use of the online tool, designed particularly for university fundraising, significantly increased the fundraiser productivity. Together with its AI features for efficient and effective personalization, the organization immediately saw a noticeable increase in the number of donors and the funds raised.

💡 Key Insights

• Technological solutions for donation management amplify the impact of conventional wisdom of effective fundraising such as storytelling and outreach.

• Not all platforms are equally effective when fundraising online. Choosing the right platform maximizes both fundraiser productivity and donor experience.

• Fundraising is becoming closer to digital marketing. Understanding your donors, following their journey over the long run, and personalizing engagements — It requires fundraisers to shift their mindset to a forward-looking one and take data-driven, predictive approaches.

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✅ Try This

Visit Boise State University’s donation portal and list three things that you like. Meanwhile, list three things you might do differently if you were a fundraiser at the university.

📊 Did You Know?

According to Giving USA’s data visualization, American individuals gave 374.4 billion USD in total in 2023. Combined with organizational contributions, “religion” is the most popular recipient category with 5.7%. “Human Services,” “Education,” and “Gifts to grant-making foundations” follow. Although we cannot judge anything from these numbers, the country is ranked 6th in the World Giving Index in 2024.